No new mum should leave hospital
empty-handed.
Be the village for a mum without one
Some mums bring their baby home to a full nursery. Others bring theirs home to nothing. From 21 September to 4 October, one extra item from your shop helps fill a bag of essentials for a South Australian mum who has no one else to turn to.
Buy one extra. Fill a bag. Be the village.
Next time you shop at a participating Foodland, buy one extra item from the list below and pop it in one of the big blue bins at the front of the store, donated by our partner Direct Collect. That is it. Your extra item goes straight into a bag for a mum bringing her baby home.
What we're collecting
Six everyday essentials, all brand new please:
- Roll-on deodorant
- Newborn nappies
- Baby wipes
- Maternity or super pads
- Baby soap or body wash
- Toothpaste
Already have brand new baby essentials at home? Bring them in and pop them in a bin too. No purchase needed.
Where to donate
Look for the big blue bins at the front of these Foodland stores:
-
Munno Para600 Main North Road, Smithfield SA 5114
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Saints1792 Main North Road, Salisbury Plain SA 5109
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Sefton Plaza231 Main North Road, Sefton Park SA 5083
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Norwood161-169 The Parade, Norwood SA 5067
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Frewville177 Glen Osmond Road, Frewville SA 5063
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Pasadena20 Fiveash Drive, Pasadena SA 5042
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Henley Square348-354 Seaview Road, Henley Beach SA 5022
Can't get to a store?
You do not have to leave the house to be the village. A donation goes straight into a bag for a mum who needs one, and it takes less than a minute.
This year we're working to reach 4,800 South Australian mums. We can't get there alone.
Donate nowIn partnership with Foodland and Direct Collect, with radio support from SAFM.
The Village Co. exists so that no new mum ever feels alone or unprepared on day one of motherhood.
Together, we can make sure every mother in South Australia begins her journey with dignity, care, and connection.
Who We Are
Co-founded by former midwife Steph Malan and Nicole Doak, The Village Co. is a South Australian registered charity supporting women through pregnancy and the first 12 months after birth, especially those facing domestic violence, homelessness, poverty, or isolation.
Our work began when Steph saw women arrive at hospital to give birth without even the basics – no pads, no nappies, clothes, or toiletries, and leave with nothing but their baby in their arms. From that heartbreak grew a powerful mission: to make sure no mother walks that journey alone.
Why Supporting a New Mum Matters
The first days of motherhood shape far more than memories, they shape a mother’s confidence, her connection to her baby, and her belief that she can do this. When a woman feels supported, her stress lowers, her bond with her baby strengthens, and her ability to nurture and thrive grows. But for too many women, day one begins with fear, loneliness, and nothing but a hospital bag. By surrounding new mums with care, essentials, and community, we help them feel seen, valued, and capable, because when a mother is supported, her baby, her family, and her future all flourish.
What We Do
Every program we run is built around one purpose – to embrace, equip, and empower new mothers.
- Welcome Babe Program – Essential care packs filled with nappies, baby clothes, hygiene items, and love, gifted to mothers in public hospitals across Adelaide. Each pack says, “You are not alone.”
- Self-CareProgram Gentle, nurturing packs for mothers leaving hospital with empty arms after miscarriage, stillbirth, or baby removal, helping them feel seen and cared for.
- Mama Milk Program Breast-pump support for mothers establishing or maintaining milk supply while managing hardship
- A Nourished Week Ready-made meals delivered to new mums who have no “village” to cook for them.
- The Village Co. Pop Up Safe, café-style spaces (and soon, a travelling van) where vulnerable mums can connect, learn, and access health professionals, essentials, and friendship, all in one place
- Helen Mayo House Mental Health Kits Thoughtfully curated packs provided to mothers admitted to Helen Mayo House, offering comfort, care, and connection during a time of emotional vulnerability. Each kit reminds a mum that she is not alone.
- HOPE Boxes Compassionate boxes for parents experiencing baby loss or separation. Filled with keepsakes and gentle self-care items, they offer comfort, dignity, and a way to honour love and memory.
The Reality Behind the Need
Motherhood can be beautiful, but for too many women, it begins in fear and isolation.
Behind each statistic is a mother just trying to do her best with almost nothing.
When you support The Village Co., you help change that story.
You give a mother more than nappies and wipes, you give her hope, connection, and the knowledge that her community cares.
Your Impact
With the support of volunteers, donors, and partners, we’re creating real change:
💛 Over 2,900 vulnerable mothers supported across SA 2024/2025
🍼 More than $1.1 million worth of essentials, meals and services distributed annually
🤱 Trusted by midwives and social workers across every public hospital and CaFHs clinic, plus many other services and charities across all regions of South Australia
Every dollar, every donated nappy, every volunteer hour helps a new mum begin her story with confidence and care.
